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Discovery Phase - 2025

PERIPHERY

Edge Intelligence for American Manufacturing

Batteryless IoT sensing for industrial facilities

See the opportunity ↓
Industrial steam facility - the environment Periphery monitors

The Problem

The manufacturing money pit that no one is watching

U.S. refineries lose $1B+ annually to steam trap failures found months too late- inspected once a year, by hand.

Periphery's system monitors every trap continuously- no wires, no batteries, and no scheduled maintenance.

Customers save $3-9M annually per site; we capture it as recurring software revenue.

Market Opportunity

A $1B+ ARR platform hiding in plain sight

Indoor PV smart monitors + software platform lock-in

1.1B
Ambient IoT devices projected by 2030
ABI Research, April 2025
$2–4B
Existing steam trap market (15–20M installed units globally)
<5% currently monitored
$1.2–3.1B
Annual platform revenue at scale
$2–5/device/year × addressable fleet

Platform Vision

Steam traps are the wedge.
American manufacturing is the market.

Steam Traps O&G Refineries Chemicals · Pharma Food Processing · Utilities Smart Sensor OS All Industrial Manufacturing
Now · Entry point O&G Steam Traps 675K U.S. units · proven pain · first ARR $1B+ ARR
Next · Same product Adjacent Steam Users Chemicals, pharma, food, utilities $10B+
Platform · Full TAM American Manufacturing OS Any facility, any asset, ambient IoT $100B TAM

Sources: Fortune Business Insights - global IoT sensors market $101.65B by 2032 (CAGR 25.8%). Grand View Research - predictive maintenance $98.16B by 2033.

Timing

Why Now

2024

Indoor PV crossed the reliability threshold - Epishine and Exeger Powerfoyle are now production-ready

2024

Ultra-low-power silicon matured - STM32WL operates on microwatts, enabling true batteryless operation

2025

Ambient IoT Alliance formed: Intel, Qualcomm, Infineon, PepsiCo - category legitimization underway

Now

Battery OPEX increasingly untenable at $10–50/device/year; labor costs rising across all industrial segments

Now

No batteryless steam trap monitoring exists. The first-mover window is open - and closing.

Five tailwinds aligned in 2024–25

Incumbents cannot pivot without cannibalizing their own $1B+ battery-tied recurring revenue. The window belongs to a new entrant.

The Wedge

Steam Trap Monitoring

Why Steam Traps First

High pain: Failed traps waste $50–500/year each. One facility can have thousands of traps.
Hard access: Catwalks, high temps, confined spaces make battery replacement dangerous and expensive.
Clear ROI: 6–12 month payback from energy savings alone.
Budget authority: Facilities managers can approve $500K–2M without C-suite sign-off.

First targets: Baytown, Marathon Texas City, Dow Freeport, ExxonMobil
Target facilities: 2,000–6,000 traps/site, $5–30M/year in steam costs

5-Year TCO per Sensor
Battery-powered competitor
$2,000–4,500
Periphery
$280–800
60–85% cost reduction

Defensibility

The Moat

01
Architectural Lock-in
Intermittent power changes the entire stack - scheduling, identity, coordination. Competitors can't bolt this on retroactively.
02
Fleet Network Effects
Aggregated telemetry across deployments improves performance predictions. More devices = smarter defaults and better SLAs.
03
Gateway Infrastructure
Installed LoRaWAN gateways create high switching costs. Ripping out the radio network is not a practical option for a customer.
04
Incumbent Paralysis
Market leaders can't adopt batteryless tech without cannibalizing their own $1B+ battery-tied recurring revenue streams.

Hardware

The Prototype

Component Part Cost
Indoor PVExeger Powerfoyle$3–5
Energy StorageCAP-XX Supercapacitor$2–3
Power ManagementTI BQ25570$2–3
MCU + RadioSTM32WL (LoRaWAN)$3–6
TemperatureTI TMP117$1–2
EnclosureIndustrial IP65$2–5
MiscAntenna, passives, PCB$5–10
Periphery prototype hardware
$25–40 BOM at volume - vs $200–500 battery-powered Prototype render - hardware in development

Platform

Fleet Intelligence Software

app.periphery.io  🔒
Facility:  Marathon Texas City Refinery  ▼
JD
Total Sensors
3,247
↑ 156 this month
Active Alerts
23
↑ 5 since yesterday
Energy Saved (MTD)
$47.2K
↑ 12% vs last month
System Uptime
99.7%
Above target (99.5%)
Steam Energy Consumption
24H
7D
30D
90D
Energy Loss ($/day) Baseline (Target)
Active Alerts
!
Trap ST-247 Failed
Critical failure. Est. $850/day energy loss.
12 minutes ago
!
Trap ST-189 Warning
Temperature anomaly. Requires inspection.
1 hour ago
!
Zone 3 Power Low
Gateway reporting low ambient light levels.
3 hours ago
Steam Trap Fleet Status
Search sensors...
All Zones ▼
​ Sensor ID / Location Temp Level Health
ST-247
Zone 1 - Crude Unit, Line A
 198°F94% Failed
ST-189
Zone 2 - FCC, Overhead Line
 245°F87% Warning
ST-156
Zone 1 - Crude Unit, Line B
 212°F96% Healthy
ST-332
Zone 3 - Utilities, Steam Header
 205°F91% Healthy
ST-523
Zone 1 - Crude Unit, Catwalk Level 3
 232°F78% Warning
Real-Time Fleet Visibility
Every trap, every zone, every reading - continuous 24/7 telemetry with instant failure detection and energy loss quantification.
Energy Harvesting Dashboard
Monitor ambient light charge rates, fleet energy levels, and battery savings per site. Zero replacements tracked automatically.
OTA Fleet Management
Push firmware updates, configure thresholds, and provision new sensors remotely - no on-site tech required.
ROI Reporting
Automated monthly savings reports, payback calculators, and carbon reduction metrics ready for facilities managers and CFOs.

Go-to-Market

Three-Phase Roadmap

Phase 1
Years 0–2
Own the Wedge
  • Proprietary hardware + fleet ops software
  • Predictable fleet behavior & secure OTA lock-in
  • 3–10 pilot customers → case studies
  • Refine unit economics
$60–120M ARR
10% penetration of steam trap market
Phase 2
Years 2–4
Expand Use Cases
  • Adjacent sensors: pumps, motors, HVAC, compressed air
  • Same buyer (facilities/ops managers), 10x sensor density
  • Hardware partners license your spec
  • Platform-level fleet intelligence compounds
$500M–1B ARR
Same platform, 10x sensor density
Phase 3
Years 4–7
Become the Standard
  • Verticalize deployments as hardware commodifies
  • $1–2/device/year platform certification fees
  • Marketplace: compute, data, installation services
  • Category-defining industrial IoT OS
$10B ARR
Sensor manufacturers pay platform fees

The Ask

What We Need

Market Validation

We need on-site O&G professionals to answer:

  • Can we get 30 minutes to talk?
  • Is this problem as painful as we think?
  • Would they pilot this solution?
  • Are they open to advising?

Also seeking electrical engineers, industrial designers, incubators, and early-stage hard tech shops.

Sequencing
  1. 1
    Add advisors
  2. 2
    Build prototype (~$20K)
  3. 3
    Collect LOIs from pilot customers
  4. 4
    Raise seed round (~$2M)
  5. 5
    Deploy first site